Washington Commanders Concept Rebrand

  • The Washington Commanders rebrand brings a fresh design to the Commanders franchise. This rebrand of the Washington Commanders modernizes the team’s identity through a bold and cohesive visual system. The project includes a redesigned logo, updated typography, and a refined color palette, applied across key touchpoints such as stationery and social media. The result is a more impactful brand that reflects the team’s strength and presence.

    * Photography from Washington Commanders Website

The Goal

01

Create bold and commanding visuals

As the Commanders are a franchise in the National Football League (NFL), it was extremely important to create graphics that reflect the intensity and competitiveness of the team.

02

Develop a cohesive identity

Through different formats, sizes, and applications, I focused on creating a system along with assets that feel consistent throughout each application.

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