BGSU ArtsX – Process
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Bowling Green State University hosts a one day Arts festival each year on campus and displays performances, crafts, and gifts. Each year there is a new theme around the event. The 2025 event theme of “Process” explored the dual meaning - the act of creation and movement. The guest artists featured Gabriel Brass Band. I had the opportunity to work alongside two other design students to help bring this event to life.
Role
Logo, Brand identity, Poster Design, Advertisments
Zachary Blosser
Brand Identity, Sticker Design, Adverstisements, Video
Aurora Pitzen
Wayfinding, Map Design
Art Director – Andrea Cardinal
Key Takeaways
01
Teamwork makes the dreamwork
Working as a team was vital in making the 2025 ArtsX brand identity come to life. A collection of thoughts and ideas from the team helped shape the identity and overall feel of the event.
02
Conceptual Development
Throughout the process, many directions and approaches to the visual system were introduced. Research and trial and error were important to create an energetic feel for the event that displayed various different forms of art.